The Promise of Social Network Advertising
How much can social networks net?
Social networking is an Internet success story. This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011.
”The continued growth of social networking seems assured,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report, Social Network Marketing: Ad Spending and Usage, “unless teens stop social networking as they become adults.”
Don’t bet on that. Currently, 70% of all US teens visit social network sites on a monthly basis.
“By 2011, one-half of all online adults and 84% of online teens in the US will use social networking each month,” says Ms. Williamson. “There is little to suggest that this activity will go away.”
When it comes to translating eyeballs into advertising revenues, eMarketer projects that worldwide online social network ad spending will grow from $1.2 billion in 2007 to $2.2 billion in 2008, 82%.
Worldwide spending will top $4 billion in 2011. In the US, spending is projected to rise to $1.6 billion in 2008, from $920 million in 2007.
Read more - eMarketer.
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