Mobile Music Growth and Experiments
Spending on mobile music will reach $11 billion and account for 30% of global recorded music revenue by 2011, according to Understanding & Solutions.
Mobile music spending currently represents 13% of global recorded music revenue. "Alongside online, mobile music is essential to the future of the music industry," said David Sidebottom, consultant at Understanding & Solutions.
Understanding & Solutions said that some operators are not pursuing the mobile music opportunity aggressively since they cannot make money directly from selling full track downloads. However, they pointed out that this creates opportunities for off-portal and third party service providers.
Underscoring the point, Nokia announced this week that it would offer free music from the Universal label to phone buyers. Under the arrangement, Universal would get a percentage of phone sale revenue.
Music labels have reportedly sought similar revenue-sharing arrangements with Apple for some time. [eMarketer]
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