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MCN Launches Digital Content Search Services for Yahoo! Japan for Mobile

Mobile Content Networks (MCN), the world's leading mobile search management solutions provider, today announced the launch of "Uta Search," a music search service available from the home page of Yahoo! Japan for Mobile's market leading portal. Uta Search is the first of several Digital Content Search channels that MCN will power for Yahoo! Japan for Mobile and is available to nearly 80,000,000 mobile users across the NTT DoCoMo and KDDI/au wireless networks.

"MCN believes that mobile search is not an 'all or nothing' proposition, and that mobile operators and portals must create an ecosystem that leverages best practices and partners in order to drive high value transactions," said MCN CEO Marc Bookman. "Our collaboration with Yahoo! Japan for Mobile is an excellent example of this shared understanding, one that begins by putting user needs first."

Yahoo! Japan Corporation is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! Japan seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! Japan is headquartered in Tokyo, Japan.

Yahoo! Japan for Mobile, a subsidiary of Yahoo! Japan, provides a wide range of Yahoo! Japan portal services to mobile subscribers accessing Wireless Internet services on iMode (NTT DoCoMo), EZweb (au) and Yahoo! Keitai (SoftBank). With over 100,000,000 page views per day Yahoo! Japan for Mobile is one of the world's largest and most active mobile sites, and is Japan's most popular starting point for mobile information and content discovery. [Newswire/FierceMobileContent]

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