iLoop, Ortiva Team for Mobile Previews
Mobile marketing and advertising firm iLoop Mobile announced a partnership with Ortiva Wireless to launch the Mobile Previews entertainment marketing platform via the Ortiva Mobile Content Delivery Network. Mobile Previews delivers movie, DVD, video game and TV show trailers to handsets.
Ortiva's hosted solution promises to enable content providers to pro-actively manage the mobile video viewing experience by adapting in real time video or audio streams according each user's unique and changing network conditions. "Our customers want to quickly extend rich content to users via WAP sites without worrying about the quality of the end product," said iLoop Mobile EVP of business development Michael Becker in a prepared statement.
"Ortiva's hosted Mobile-CDN meets this requirement and will therefore be an important technology for driving mobile video adoption and bringing broad content choice to the marketplace. With Ortiva, content providers can finally predict a consistent, high quality viewing experience, even in GPRS and EDGE networks."
Ortiva's Mobile-CDN is the only purpose-built solution for managing the mobile video viewing experience. Unlike repurposed Internet content delivery solutions that fail during common wireless network fluctuations, Mobile-CDN constantly monitors each mobile connection and granularly adjusts the audio and video signal to account for rapidly varying conditions.
As a result, Ortiva's customers are better able to control and maximize the value of their investment in mobile video, while delivering the highest possible quality of experience to their subscribers. Furthermore, Ortiva's hosted Mobile-CDN service enables content providers and aggregators to easily manage and scale video delivery, and control insertion of additional targeted viewer content, all without the need to buy equipment.
"We're excited to be partnering with iLoop Mobile, a company that shares our commitment of simultaneously bringing content variety and viewing predictability to the market," noted Brad Hurte, Vice President Marketing and Product Management at Ortiva Wireless. "We look forward to working with the company to help businesses cost-effectively meet mobile content initiatives without sacrificing viewing quality." [FierceMobileContent]
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