eMarketer's Predictions for 2008: Part II
More of what's to come online in the new year.
Jeffrey Grau, Senior Analyst
Retail E-Commerce
Alternative online payment methods to credit and debit cards, such as PayPal, Google Checkout and Bill Me Later, will gain traction with Web retailers and consumers. Online retailers like these options because they save on processing fees, and research shows that offering several payment options increases conversion rates. Consumers like having more choices and feel more secure about making online transactions.
Multichannel retailers will begin rolling out "buy online, pick up in store" services in larger numbers. This option pairs the convenience of online shopping with the instant gratification of store shopping. Consumers like it because they can avoid shipping fees. A number of big name retailers, including Circuit City, JC Penney and Sears, offer this service.
Recently Wal-Mart announced a variation on that service just in time for the holiday season with its site-to-store option. Consumers who purchase online forego shipping fees by having their items shipped to a local Wal-Mart store for pickup in a few days.
Read more - eMarketer on Mobile, Western Europe, User-Generated Content.
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