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Yahoo! Rolls Out Global Mobile Display Advertising Platform

At the 3GSM World Congress in Barcelona, Yahoo! launched its mobile display advertising platform (http://mobile.yahoo.com) in 19 countries across Europe, Asia and the Americas. This worldwide launch demonstrates Yahoo!'s continued focus on extending our leadership in display advertising and intension to be number one in mobile monetization.

Brands including Pepsi, Intel, Nissan, Hilton's Embassy Suites, Procter & Gamble Asia Pacific and Singapore Airlines will launch the inaugural campaigns, which enable consumers to click on interactive advertisements running near the top of the Yahoo Mobile Web home page and either directly contact the advertiser in question or learn more about a given offer.

Yahoo!'s Mobile Web service is available on most mobile phones across major mobile operators around the world. The company also unveiled a streamlined Mobile Web homepage that makes it faster and easier for consumers to search, check their e-mail, instant message, stay current on breaking news, catch up on sports and more.

The new advertising platform and home page is live on the Yahoo! Mobile Web service in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam.

As the industry leader in display advertising, Yahoo! gives advertisers the ability to execute truly global campaigns that will reach millions of consumers on their PC and mobile phone. Yahoo! provides comprehensive solutions across both display and search advertising, including customized research and unparalleled targeting and measurement capabilities.

"The new Yahoo! Mobile Web service is the perfect medium to directly engage consumers worldwide, and expose them to exciting projects we are working on, such as Nissan Live Sets, an intimate concert series on Yahoo! Music, which has featured artists such as Christina Aguilera, Tony Bennett and John Legend."

"Nissan is always looking for ways to interact with consumers using new means of communication," says Steve Kerho, director of media and interactive marketing for Nissan.

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