Looking into Asia-Pacific E-Commerce

• Posted: Wednesday, February 07, 2007
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• Author: pradhana
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• Filed under: e-Commerce, Market Survey, Online Services

Hurdles aplenty, but huge potential as well.

Historically, for Westerners, understanding Asian markets has always been difficult, and the Internet has not made that task any easier — but it has made it more necessary.

The Asia-Pacific region is a tale of two types of B2C e-commerce markets.

"Japan and South Korea, the region's largest markets — according to eMarketer's calculations — had online sales volumes of $34 billion and $14 billion, respectively, last year," says Jeffrey Grau, eMarketer senior analyst and the author of the new Asia-Pacific B2C E-Commerce: China, Japan and South Korea report.

"Both have strong e-commerce infrastructures and tried and tested online retail business models, and they will be stable growth markets for the foreseeable future."

"Then there are the up-and-comers, best epitomized by China and India," says Mr. Grau, "where a growing middle class, infrastructure investment and more experienced online shoppers are accelerating growth rates."

The Asia-Pacific region represents many large markets, and many fast-growing markets, which are of course attractive to Western retail e-commerce firms.

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