Ericsson, Turner team for mobile multimedia
Vendor giant Ericsson announced a partnership with Turner Broadcasting System to develop the network's broadcast news, entertainment and Internet content for mobile multimedia platforms. The first service, CNN Mobile, will premiere at next week's 3GSM World Congress trade event in Barcelona and initially roll out in the European, Middle Eastern and African markets -- according to Ericsson and Turner, the off-deck portal will include breaking news alerts and hourly video updates as well as a searchable archive spanning the previous 14 days and more than 2000 stories. Subsequent services will spotlight Turner's Cartoon Network/Adult Swim properties.
"With this deal, we will have for the first time a full portfolio of solutions -- from SMS through to mobile television -- that will scale and easily move across the world," Turner Broadcasting senior VP of digital media Casey Harwood said in a prepared statement. "This partnership is a logical fit where the customer and mobile operators benefit through Turner focusing on providing innovative news and entertainment content to its global audience and Ericsson providing the technology behind it."
The initial product launch - CNN Mobile - and subsequent launches in this collaboration will make technologically advanced multimedia content available to users in two ways. Firstly, mobile operators will be able to deliver simple access to Turner content through their own branded portals; additionally, end users will have access to content such as the CNN Mobile site directly on their mobile devices.
Casey Harwood, Senior Vice President, Digital Media, Turner Broadcasting, says: "With this deal, we will have for the first time a full portfolio of solutions - from SMS through to mobile television - that will scale and easily move across the world. This partnership is a logical fit where the customer and mobile operators benefit through Turner focussing on providing innovative news and entertainment content to its global audience and Ericsson providing the technology behind it."
More on this, read this release
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