Newspaper Blog Traffic Up 200%

• Posted: Saturday, January 20, 2007
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• Author: pradhana
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• Filed under: Blogging, Market Survey

Good news!

Newspapers had to hear a lot of bad news about their business last year, so new findings from Nielsen//NetRatings should come as a welcome change.

Nielsen reported that Web traffic to the blog pages of the top 10 online newspapers grew 210% year over year in December.

The overall unique audience growth for these online newspapers was 9% year over year, but visitors to blog pages accounted for 13% of their December 2006 Web traffic.

"As Web 2.0 becomes a predominant online consumer model, traditional publishers are adopting interactive forums like blogs," said Carolyn Creekmore of Nielsen//NetRatings. "It makes perfect sense for online newspapers, where responding to a blog posting is like writing an instant letter to the editor."

The overall unique audience to the top 10 online newspapers skewed male, 60%, compared with 40% female.

Among newspaper blog pages, though, the skew intensified, 66% men vs. 34% women. But both men and women contributed to audience growth, with men increasing 226% and women increasing 183% year over year.

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