Everything You Ever Wanted to Know About Super Bowl Advertising

• Posted: Monday, January 22, 2007
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

Amid the cheering, amid the boos, the ads are always there.

Before you lay money down on what will be the most popular commercial of Super Bowl XLI, here is a look back at all the Super Bowl advertising that went on before.

According to TNS Media Intelligence, Super Bowl advertising totaled 682 minutes — that's more than 11 hours of commercial time — over the past 20 years. During those 11 hours, 221 different advertisers bought more than 1,400 spots and spent $1.72 billion in network advertising sales.

Over the last 20 years, the top five Super Bowl advertisers alone have spent $613.4 million on advertising, accounting for 35% of the total advertising dollars spent in the game.

Anheuser Busch and PepsiCo, advertisers in every Super Bowl game since 1987, top the list, followed by General Motors, Time Warner and Walt Disney, which has only been advertising during the Super Bowl for seven years.

Disney's rise highlights an important fact: The cost of an advertisement in the Super Bowl has more than quadrupled in the past 20 years, reaching $2.5 million in 2006 for a 30-second unit.

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