Display Ads Disappearing from E-Mail Sites

• Posted: Friday, January 19, 2007
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

Now you see them, now you don't.


Display advertising is a large part of the revenues at major e-mail sites; nevertheless, it apparently is becoming a smaller part.

According to Nielsen//NetRatings AdRelevance, e-mail sites garnered just 44.2% of banner ads in December 2006, down from November's 47.5% and October's 51.1%.

Of course, it should be noted that display advertising fell slightly overall in December. Online advertisers ran 257.7 billion display ads last month, compared to 259.6 billion in November.
The top five advertiser categories for display ads for December was led by financial services, accounting for 29% of online display ads, up from 25% in November.

Web media was the second-largest category, with 17% of impressions, though down from 20% in November. Retail goods and services accounted for 16% of impressions, flat from November; telecoms accounted for 13%, up from 10% in November; and public services held the fifth spot with 6%, down from 9% in November.

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