Napster Mobile goes live on KDDI

• Posted: Sunday, January 28, 2007
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• Author: pradhana
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• Filed under: Digital Content, Mobile Content, Mobile Services, White Space

Digital music download service provider Napster Mobile announced a partnership with Japan's second largest mobile network operator KDDI. Napster Mobile will make available over-the-air full-track downloads and ringtones as well as personalized recommendations, exclusive content and chart information.

In November 2006, Napster Mobile launched service via Japan's leading mobile carrier NTT DoCoMo; between the two operators, the service now reaches 60 million Japanese subscribers.

Customers of au/KDDI can subscribe to Napster Mobile through EZ Web to enjoy unlimited access to Napster Mobile's comprehensive music programming features, including personalized recommendations, featured artists and new releases, exclusive music and chart information, and to browse Napster Mobile's vast catalog of full-length songs and ringtones.

Napster Mobile subscribers in Japan pay a monthly access fee of approximately $3 per month, and can acquire individual songs and ringtones for mobile delivery and download using a "credit-based" system. Subscribers receive 300 credits per month to procure individual songs and ringtones, and they can purchase additional credits at any time.

Full-length songs from Napster Mobile can be delivered over-the-air and downloaded to a variety of different au/KDDI mobile handsets.

Source: FierceMobileContent. For more on the Napster/KDDI deal, read this release

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