Young Women Like Tech Gadgets

• Posted: Monday, December 18, 2006
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• Author: pradhana
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• Filed under: Gadget, Market Survey

Gen Y women have digital cameras, phones and video games on their lists.

By Debra Aho Williamson - Senior Analyst

Marketers and retailers of consumer electronics should make a stronger effort to reach young women, according to a study by Vertis Communications.

Young women from Generation X (those born 1965-1976) and Generation Y (those born 1977-1994) are increasingly tech-savvy, both in their technology usage and their purchasing patterns.
Of Gen Y women surveyed, 37% plan to purchase a computer in the next 12 months, vs. 28% of total adults. They are also more likely to say they plan to purchase digital cameras, advanced mobile phones and video gaming systems.

According to the study, 83% of Gen X women and 73% of Gen Y women have Internet access at home.

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