"Laundry list" of hurdles for mobile advertising

• Posted: Thursday, December 14, 2006
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• Author: pradhana
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• Filed under: Advertising, Marketing

The WSJ is running a lengthy Q&A with Courtney Jane Acuff, an associate director of Denuo, the Publicis Groupe consultancy about the hurdles facing the mobile advertising sector:

• Customer concern over privacy
• Lack of opportunities (inventory)
• Marketers still need to understand and learn how important mobile marketing is
• Consumers are not ready for video ads

The marketplace is so crowded with players: carriers, advertisers, aggregator agencies and so on--difficult for first time mobile marketers to know who to call.

Read more: Inside Mobile and Wireless

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