CBS Interactive banks on "Next Top Model" mobile game

• Posted: Tuesday, December 12, 2006
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• Author: pradhana
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• Filed under: Mobile Content, Mobile Services, Wireless Services

CBS Interactive announced it would team with mobile content developer Artificial Life to create what the two companies are calling the first avatar-based wireless game tied to a network television show, in this case the Tyra Banks-headlined reality program "America's Next Top Model."

The avatars in question are essentially animated versions of actual "Top Model" contestants: players select models and manage their careers, supervising fashion, makeup, workout routines and even leisure pursuits. Points accumulate as the models pose for photo shoots or get sufficient beauty sleep, but poor career guidance can result in client complaints, and if scores are especially low, the virtual models can even "fire" their managers and seek new representation.

"'America's Next Top Model' is a natural jumping off point for us to introduce this gaming technology given the show's young and mobile-savvy demographic," CBS Interactive VP of wireless Cyriac Roeging said in a prepared statement. "This offering furthers our strategy of extending our top brands and content to multiple platforms."

Source: FierceMobileContent. For more on the "America's Next Top Model" game:- read this release.
Related stories: CBS launches controversial Big Brother Mobile.

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