34 Million Ears Perked for Podcasts

• Posted: Saturday, December 02, 2006
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• Author: pradhana
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• Filed under: Internet Users, Market Survey, Podcasting

OK, that's just 17 million people, but still....

Only a minority of US Internet users listen to podcasts, but according the "Podcast Downloading" report from the Pew Internet & American Life Project, roughly 12% of Internet users say they have downloaded a podcast so they can listen to it or view it at a later time.

The audience is growing. That number compares to 7% of Internet users who reported downloading a podcast in Pew's February-April 2006 survey.

Mary Madden of Pew, the author of the report, estimated in a podcast interview that 17 million people had downloaded podcasts for use on their computers or iPods.

Again, six months earlier an estimated 10 million users had had a podcast experience. In other words, there has been a 70% increase in the number of people who have downloaded podcasted audio or video content.

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