Who Shops Online and What Do They Do?

• Posted: Wednesday, November 01, 2006
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• Author: pradhana
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• Filed under: Market Survey

Here is a new way to look at online shoppers.

When it comes to comparative shopping online — not including automobile shopping — the "Simultaneous Media Survey" from BIGresearch shows that two media-consumption consumer clusters top the list: "Independents" lead with 37%, followed by the "Opportunity Minded" at 19%.

In addition, the following chart demonstrates the online comparative shopping habits of Independent and Opportunity Minded consumers (vs. the "All" category) and what each shops for the most.

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