Mobile Advertising Set to Double

• Posted: Friday, November 03, 2006
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• Author: pradhana
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• Filed under: Advertising, Market Survey, Marketing, Mobile Advertising

In a new report, "US Mobile Marketing forecast: 2006–2011," JupiterResearch predicts that advertising for messaging and display ads for mobile devices will more than double over the over the next five years.

Jupiter projects that ad spending will rise from $1.4 billion this year to $2.9 billion in 2011.
The rise will not come without some fundamental changes, however.

"Educating consumers, protecting their privacy and mitigating their concerns about the cost of commercial text messages and SPAM, will be key to driving consumer interest and adoption of mobile marketing executed with SMS," said Julie Ask of Jupiter.

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