Analysts Bullish on Online Ad Spending

• Posted: Tuesday, November 28, 2006
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

An emerging consensus paints a positive picture.

The trend began early last week, when the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released new data showing that US Internet advertising revenues reached a record $4.2 billion in the third quarter of 2006.

That represents a 35% increase over the $3.1 billion figure posted for the third quarter of 2005, and a 2% increase over the second-quarter 2006 total of nearly $4.1 billion. "Interactive advertising, with its eighth consecutive quarter of growth and the largest single quarter ever, is on pace for its biggest year," said David Silverman of PwC.

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