Google and YouTube: Why?

• Posted: Friday, October 13, 2006
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• Author: pradhana
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• Filed under: Google, Merger-Acquisition, You Tube

eMarketer analysts comment on Google's latest acquisition.

As has been well publicized, Google recently agreed to buy YouTube, the largest online video-watching and -sharing site in the world, for $1.65 billion worth of Google stock.

Eric Schmidt, CEO of Google, had this to say about the acquisition: "The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful."

Chad Hurley, CEO and co-founder of YouTube, had this to say: "Our community has played a vital role in changing the way that people consume media, creating a new clip culture. By joining forces with Google, we can benefit from its global reach and technology leadership to deliver a more comprehensive entertainment experience for our users and to create new opportunities for our partners."

A few of eMarketer's analysts pitched in with comments about the deal. Here is a selection:

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