Gender and Online Shopping

• Posted: Friday, September 22, 2006
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• Author: pradhana

Who knew? The index finger drives online shopping behavior...

By Ben Macklin - Senior Analyst

There is a growing body of scientific research that suggests that the longer your ring finger is in proportion to your index finger, the more likely you are to shop online.

What?! I hear you cry. Well, perhaps that is not the whole truth, but according to those in the know, the longer your ring finger is in proportion to your index finger the more likely your brain gender skews male. Therefore, goes the theory, the more symmetrical your second and fourth finger digits are, the higher the likelihood that you will exhibit traits commonly classed as "feminine", including shopping for goods and services that the data suggest are popular with female shoppers.

Why are you telling me this? you ask. Well, to stretch the biological idea to (and probably beyond) its limit, it is interesting that we are now doing a great deal of our shopping with our index finger.

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