Video Ads Grow Significantly

• Posted: Friday, August 11, 2006
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• Author: pradhana

Video ads market shares: Yahoo! - 24%, TimeWarner - 14%, Microsoft - 11.4%, Viacom - 8.5% by ZDNet's ZDNet Research -- Pre roll video inventory (video streams preceded by ad units) has grown an average of 105.2% annually over the past five years, compared to free or ad supported content streams, which averaged 72.3%, AccuStream says. Usage patterns in Q1 2006 reveal an average of 1.2 bln free or ad supported streams served by major media [...]

Viewed TV ads to decline by 23% by ZDNet's ZDNet Research -- McKinsey predicts a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in TV ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.

Ad agencies worry about online video ads availability by ZDNet's ZDNet Research -- The WebAdvantage survey of about 100 ad agency representatives found that "keeping consumers engaged with the ad" and "creating unique content vs. re-purposing TV ads" are the top agency concerns when it comes to online video advertising (63% and 50% respectively). Respondents expressed a strong, immediate desire for more video ad features including interactive clickable [...]

2.3% of online ad spending in 2006 to go towards video ads by ZDNet's ZDNet Research -- Less than 2% or $225 mln, of the $12.5 bln spent in online ads in 2005, went toward online video ads, according to eMarketer. In 2006 that share is expected to inch up to 2.3% as advertisers are expected to spend $385 mln in online video ads out of the total $16.7 bln earmarked for [...]

Ad spending up 5.2% in Q1 2006, Internet ad spending up 19.4% by ZDNet's ZDNet Research -- Total advertising expenditures in Q1 2006 increased 5.2% to $34.9 bln as compared to Q1 2005, according to TNS Media Intelligence. Internet display advertising led all media forms in percentage growth, rising 19.4% to $2.31 bln as leading blue chip advertisers continued to expand their online marketing programs. Top 100 companies, as ranked by [...]

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