YouTube Serve More Than 100 Million Videos a Day

• Posted: Tuesday, July 18, 2006
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• Author: pradhana

Leading online video site YouTube announced Sunday that more than 100 million videos per day are being watched on the site, reports Reuters. The site now accounts for 29 percent of the U.S. multimedia entertainment market, according to the latest data from Hitwise - and 60 percent of all videos watched online, according to the company.

YouTube videos account for 60 percent of all videos watched online, the company said. Videos are delivered free on YouTube and the company is still working on developing advertising and other means of generating revenue to support the business.

The site specializes in short - typically 2-minute - homemade, comic videos created by users. YouTube serves as a quick entertainment break or viewers with broadband computer connections at work or home.

In June, 2.5 billion videos were watched on YouTube, and some 65,000 videos are now uploaded daily to YouTube, up from 50,000 in May, the company said. MySpace has a nearly 19 percent share of the video search market, according to Hitwise. Yahoo, MSN, Google and AOL have only 3-5 percent, each. Collectively, these four major Web portals have a smaller share than either YouTube or MySpace.

YouTube boasts nearly 20 million unique users per month, according to Nielsen/NetRatings, another Internet audience measurement firm.

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Big-Name Marketers Love YouTube
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