SUPER BOWL AD: Ameriquest and the Big Laugh

• Posted: Tuesday, March 14, 2006
• |
• Author: pradhana

Brand: Ameriquest Mortgage
Execution: TV
Link: Click Here To View
Target: Stretched Home-Buyers
Reviewer: David
Rating: **



Description: Two different spots (both aired during the Super Bowl XL) showing funny circumstances leading to misunderstandings. In the first, a doctor standing over a patient kills a fly with a resuscitation paddle. As the doctor peers down at the dead fly on the sleeping patient's chest and says 'That Killed Him' to a second doctor, the patient's wife and daughter walk in. They clearly believe that the patient is dead. The tagline 'Don't Judge Too Quickly. We won't.' shows in text without a voiceover and then the Ameriquest logo. The second spot has a woman trying to escape her window seat on an airplane by climbing over two mail passengers. Her blouse snags on a tray table just as the plane hits turbulence and the overhead lights come on as she is thrown onto the lap of one of the male passengers who wakes up suddenly. In view of the entire flight it looks as if she was having sex. The same tagline 'Don't Judge Too Quickly. We Won't,' flashes by and then the Ameriquest logo".

[read more] Third Way's Ad Blog

• Permalink
• RSS 2.0
• 
• 
• 
• 
•