Case Study: Pricefish.com's Holiday Sweepstakes

• Posted: Saturday, March 11, 2006
• |
• Author: pradhana

Ian S. Gertler

Pricefish.com, an online comparison-shopping and information-delivery tool, assists online shoppers with tools to easily find, compare, and purchase millions of products in different categories from a list of customer-rated merchants.

As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to...

• Re-launch the pricefish.com brand.
• Generate consumer awareness for the site.
• Drive qualified traffic and leads to pricefish.com and maximize opportunities with visitors opting to receive more information.

[read more]

• Permalink
• RSS 2.0
• 
• 
• 
• 
•