Blog Advertising: Right for You?

• Posted: Saturday, March 11, 2006
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• Author: pradhana

Hollis Thomases, February 15, 2005 - Agency Media Strategies

"Blog" may have been the word in 2004, but blog advertising is still in its infancy. Thanks to some shared insight from Henry Copeland, founder of Blogads, I'll provide some smart ways to think about blog advertising, as well as debunk a few fallacies and misconceptions.

Why Buy Blog Advertising? Blogs ads work because blogs serve as watering holes for niche influencers and opinion-makers whose loyal and impassioned readers are also smart, savvy consumers. Contrary to certain stereotypes, blog readers are not necessarily just young, hip college students. It's a hyper-literate audience; some blogs are read heavily by white collars at work, government politicos, and, especially, the mainstream media.

But blog advertising isn't for just any kind of advertiser. Typically, blog advertising won't work for old-line, entrenched brands. Their ads generally aren't interesting, thought-provoking, or human enough. Blog ads that work are as edgy and rich as blog content itself.

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