U.K. Advertising Authority Bans iPhone Ad

• Posted: Saturday, August 30, 2008
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• Author: pradhana
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• Filed under: iPhone Advertising

By Sue Marek

The U.K.'s Advertising Standards Authority has banned an ad for the iPhone that promises users access to "all parts of the Internet" on their Apple device.

The TV ad shows a person surfing through holiday-related Web pages on the iPhone while a voice says, "You never know which part of the Internet you'll need ... which is why all parts of the Internet are on the iPhone."

The ad prompted two disputes with the ASA, both of which claimed the ad was misleading because the iPhone doesn't offer Flash or Java and not all Web sites can be seen in their entirety. Meanwhile, Apple says the ad is not misleading and instead refers to the iPhone's ability to offer "full" Internet access rather than WAP pages or the walled-garden approach. [FierceWireless]

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