Nielsen Teams With MRI on Mobile Advertising Metrics

• Posted: Tuesday, August 05, 2008
• |
• Author: pradhana
• |
• Filed under: Mobile Advertising, Mobile Market

By Jason Ankeny

Information and media firm The Nielsen Company's Nielsen Mobile unit announced an agreement with multimedia research data provider Mediamark Research & Intelligence to jointly launch Mobile-MRI, an integrated database tracking consumers' mobile and offline media usage.

Promising mobile media producers and advertisers the metrics necessary to more effectively target audiences via mobile marketing, Mobile-MRI will offer detailed behavioral, psychographic, demographic and product usage information on mobile users, consolidating respondent-level information from Nielsen's Mobile Media Marketplace and MRI's Survey of the American Consumer in a single database. [FierceMobileContent]

• Permalink
• RSS 2.0
• 
• 
• 
• 
•