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Vodafone, MySpace Team for Web 2.0 Music Platform

Vodafone, the world's largest mobile community and MySpace, the world's leading social network, today announced the launch of an online global interactive platform, "Vodafone Music Reporter", which will expand Vodafone's music activity and continue to deliver a unique music experience to Vodafone customers. The "Vodafone Music Reporter" interactive profile, hosted on MySpace, builds on the successful collaboration of both companies which began in 2007 with the launch of MySpace on Vodafone mobile internet.

Vodafone will use the profile to share its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK. The "Vodafone Music Reporter" profile will also feature user generated content to help create communities for all music fans initially in Germany, Spain and the UK with Italy to follow in the next few days.

Music fans in the four countries can click on www.myspace.com/vodafonemusicreporter_uk ( _it in Italy, _es in Spain and _de in Germany) and start sharing their music experiences, upload and download content including pictures and videos related to Vodafone Music Unlimited events.

Members of the "Vodafone Music Reporter" community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.

All fans in the above mentioned countries will be able to enter a competition to demonstrate their reporting skills across the Vodafone Music Unlimited events this summer and win the chance to become part of an MTV show episode online and on mobile.

To enter the competition, all aspiring MTV reporters need to become a friend of the "Vodafone Music Reporter" community on MySpace and upload a photo and video review of their favourite recent gig experience. Friends of the community will then decide which reports they like the best. The MySpace "Vodafone Music Reporter" profile will showcase the winners from each round of the competition. The ultimate winner will be awarded the opportunity to join the MTV crew for a day at an event or festival and experience the making of an episode of a show on the world's leading music TV channel. In addition, the winner will have a chance to record her/his report on-site for the mobile and online version of the show.

"We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further," says David Wheldon, Global Brand Director at Vodafone. "Vodafone Music Reporter" reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space. It allows music fans to interact, showcase their skills and become a part of a unique Vodafone music community."

Nick Reid, Head of UK Sales at MySpace, comments: "Vodafone is tapping into the creative audience on MySpace to really bring its proposition to life and provide a platform for users to showcase their talent within a multi-territory community. It's a perfect fit for Vodafone and highlights the possibilities available to advertisers on MySpace." [PR/FierceWireless]

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