TV Trends: All TV, All the Time, Everywhere You Look

• Posted: Wednesday, July 02, 2008
• |
• Author: pradhana
• |
• Filed under: Mobile TV, Online Services

Keyword: Online TV, Mobile TV, Digital Media

TV or not TV? That is no longer the question.

According to Nielsen, the average American watched 4 hours, 34 minutes of TV per day during the 2006/2007 season. That's an increase of 36 minutes per day from a decade earlier.

Looking further forward, eMarketer estimates that TV advertising spending will reach $75.4 billion in 2012, up from $67.8 billion in 2007—a compound annual growth rate (CAGR) of only 2.1%.

Online advertising spending, in contrast, is forecast to grow annually at 19.2% over the same period and will overtake TV advertising spending in the US within 10 years.

"At eMarketer, we believe TV viewers will watch more, not less, TV content in the future," says Ben Macklin, senior analyst at eMarketer and author of the new report, TV Trends: Consumers Demand Control. "But they will be accessing and viewing it in different ways from the past."

eMarketer estimates that by 2012 nearly 25% of all TV content watched each day will be time-shifted, on-demand, on the Web or on a mobile device.

"Video-on-demand, digital video recorders, the broadband Web and 3G mobile phones are giving consumers new ways to access and watch TV," says Mr. Macklin.

Read more - eMarketer

• Permalink
• RSS 2.0
• 
• 
• 
• 
•