The UK Plugs into Web TV

• Posted: Thursday, June 12, 2008
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• Author: pradhana
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• Filed under: Internet, Online Services

Juggling broadcast, DVRs and Internet TV

As in the US, UK broadcast television is not about to lose its pivotal role in the advertising landscape. TV claimed 21.8% of a record UK ad spend in 2007.

Yet even while TV viewing time in the UK continues to grow, on-demand viewing and downloading are growing much faster. Broadband translates to TV on the Web. High-speed lines already reach a majority of homes in the UK, and Internet usership in the country will top 38 million in 2008, bringing with it a transformation of the TV landscape.

Time-shifted television is part of this transition. More than one-half of UK Internet users watched on-demand or recorded TV in April 2008, according to a Redback Networks-sponsored study conducted by YouGov.

Of the 57% who time-shifted content, about one-third watched at least three hours of on-demand TV per week. Nearly one-half of those online in the UK said they had watched video or TV on the Internet, with most using Internet-based TV services for on-demand viewing (70%).

Read more - eMarketer

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