LG's Big Secret Targets Asia

• Posted: Saturday, June 21, 2008
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• Author: pradhana
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• Filed under: Handsets, Market Survey

By Sue Marek

At the CommunicAsia conference in Singapore, LG unveiled its Secret handset, the latest addition to the firm's Black Label series. The phone will be available in Singapore, India, Indonesia, Australia, Thailand, Malaysia, Vietnam and the Philippines by the end of July. During the press conference to introduce the phone, LG executives said that the handset maker was trying to balance style with technology to create this handset. The HSDPA device operates in the 900/1800/1900 and 2100 bands and comes with an auto rotating display, 5 Megapixel camera and a touch user interface. It is made with carbon fiber and tempered glass.

LG has been furiously trying to increase its brand awareness in Asia, particularly in markets outside Korea. In 2007, the firm estimates its brand awareness increased 153 percent in Thailand and was up 50 percent in Singapore. The handset maker sold 24.4 million handsets in first quarter 2008 and hopes to sell 100 million units this year. In 2007, LG sold 80.5 million handsets globally, up 27 percent over 2006.

Secret, which launched in Europe in April, has experienced some early success. In the first two weeks, LG sold 200,000 Secret devices there. The phone launched in Latin America earlier this month. No word on when it will launch in the U.S. [FierceWireless]

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