Consumer Electronics and E-Commerce

• Posted: Sunday, June 22, 2008
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• Author: pradhana
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• Filed under: Business Analysis, e-Commerce

Many consumers to pull back on gadget spending

Despite the jittery economy, eMarketer predicts that retail e-commerce sales in the US will reach $146 billion this year, up 14.3% over 2007.

However, some categories of retail e-commerce may not fare as well as others. Two traditionally strong online sales categories—computers and consumer electronics—may see a slowdown, based on a Piper Jaffray study of online buyers. Along with jewelry and watches, more respondents said they were likely to decrease spending on these categories than on any other.

That conservative approach will also affect total retail sales for those categories, judging by a similar study by The NPD Group. More than one-third of responding consumers said they planned to spend less on entertainment products and devices, compared with 18% who said they would spend more. Almost one-half said they would keep spending the same amount as last year. As a result, NPD said that sales of such products would slow slightly.

Read more - eMarketer

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