Teen Social Networking Site To Go Mobile With Advertising

• Posted: Wednesday, April 30, 2008
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• Author: pradhana
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• Filed under: Mobile Advertising, Mobile Services, Mobile Social Network

Kiwibox, a social networking site focused on the teen market, have announced a partnership with Burst Media. Under the terms of the deal, Burst Media will serve mobile ads on the Kiwibox mobile site which will launch in the second quarter of 2008.

“This is a definitive step forward in our strategy to create and monetize a fully interactive and rewarding wireless experience for our members and their friends with content geared exclusively towards our teen audience,” said Mike Howard, vice president of sales for Kiwibox. “With teens gaining access to more affordable and sophisticated handsets, providing them with a compelling mobile experience is an important part of Kiwibox’s strategy.”

One of the main advantages that social networking sites have over other mobile sites is that they already have a lot of information about their users, which should allow them to make their ads far more relevant. Other services have to rely on the information they receive from mobile operators, which is not always available.

“Over the past eight years, Kiwibox has become an invaluable partner of Burst’s by providing us with creative advertising opportunities in one of the leading Web sites targeting teens on the Internet,” said Jarvis Coffin, chief executive officer of Burst Media. “The new mobile Kiwibox.com site deepens our relationship and allows Burst to offer advertisers a new way to reach Kiwibox’s great audience while ‘on the go’ with rich and engaging content. This is a very exciting opportunity for both companies.” [MobiAdNews]

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