Strong Potential for Mobile Messaging

• Posted: Friday, April 04, 2008
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• Author: pradhana
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• Filed under: Mobile Content

ABI Research forecasts that worldwide mobile messaging revenues earned by wireless providers will hit $212 billion by 2013.

Although growth will vary by region, the bottom line is that “You will not find many customers worldwide who don’t find messaging cost-effective and valuable for communications and delivery of information," said Dan Shey, principal analyst at ABI.

Mobile messaging's potential goes beyond the economic, social and convenience advantages relative to voice calling. The next stage of growth will be driven by new input and access capabilities, as well as integration across mobile and fixed-line platforms.

A third factor that will drive mobile messaging is advertsing, Mr. Shey said. “Some very creative companies are finding unique ways to incorporate advertising in mobile messaging," he said. "If done right, advertising will completely change the mobile messaging market.”

Read more - eMarketer

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