Newspapers Spur Web Traffic

• Posted: Sunday, April 27, 2008
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• Author: pradhana
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• Filed under: Online Services

Newspapers are driving significant Web traffic and online search activity, according to an October 2007 Clark, Martire & Bartolomeo study, sponsored by Google.

Among US newspaper readers who also use the Internet, 56% of respondents had either purchased or researched a product seen in a newspaper in the past month.

Though there was overlap, 42% of respondents had purchased a product they had seen in a newspaper within the past month and 44% had researched a product.

Of the 44% who researched a product, 67% went online to do so, 48% visited a store, 23% asked a friend and 23% called a store.

Within the 67% who researched online, 47% went directly to a URL they saw in the advertisement, while 31% went to a search engine and 22% visited a shopping site or something else. [eMarketer]

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