India Joins the Social Networking Village

• Posted: Tuesday, April 15, 2008
• |
• Author: pradhana
• |
• Filed under: India, Mobile Services, Mobile Social Network, Online Services, Social Network

A recent Nielsen Company survey of Internet users in India sheds some light on their reasons for joining social networks.

Keeping in touch with friends and acquaintances, cited by 82% of respondents, was the number one reason given for joining a social network.

Reconnecting with old friends, at 58%, was the number two reason, while making new friends was third at 53%. Professional networking came in fourth at 43%.

"These days, the world has become a global village, and social networking sites are bringing people closer together and helping them to interact and share their thoughts within the group, no matter where in the world they are," said N.S. Muthukumaran at The Nielsen Company.

Two-thirds of the social networkers in India surveyed spend more than a half hour during each social networking session. More than half reported having more than 50 friends on the social networking site they use most often. [eMarketer]

• Permalink
• RSS 2.0
• 
• 
• 
• 
•