Ad Spending Grows on News Sites, But...

• Posted: Tuesday, April 08, 2008
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• Author: pradhana
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• Filed under: Market Survey, Online Gaming, Online Services

Web future bright, print grim.

Ad spending on newspaper Web sites increased to $3.2 billion in 2007, up 18.8% over 2006, according to preliminary estimates released by the Newspaper Association of America (NAA) in late March. The trade group said that online ad spending accounted for 7.5% of all newspaper ad spending in 2007, up from 5.7% in 2006.

"Even with the near-term challenges posed to print media by a more fragmented information environment and the economic headwinds facing all advertising media, newspaper publishers are continuing to drive strong revenue growth from their increasingly robust Web platforms," said John F. Sturm, CEO of the NAA.

Continued growth in online newspaper ad spending is much-needed good news in the context of a well-documented decline in ad revenue for the industry overall. US spending on offline print advertising in newspapers fell by 5.6% in 2007, according to TNS Media Intelligence.

Read more - eMarketer

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