2waytraffic Mobile Launches MyPengo.com in USA

• Posted: Saturday, April 19, 2008
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• Author: pradhana
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• Filed under: Mobile Content, Mobile Services

2waytraffic Mobile, a leading international provider of mobile servicesand entertainment, today announces the launch of its online mobilecontent service, MyPengo.com, in the USA.

The MyPengo portal offers direct to consumers a broad range of mobilecontent to update and personalize their mobile phones including over30,000 ringtones, wallpapers, screensavers, a premium text alertservice with the latest news from the music industry, and much more.

Next to content exclusively created for and by 2waytraffic Mobile, theportal also offers music from world renowned artists including ChrisBrown, Alicia Keys, Sean Kingston, and others, through 2waytrafficMobile's partnership with Sony BMG Music Entertainment.

Raymond Kokken, Managing Director, 2waytraffic Mobile Group, said:

"With the launch of MyPengo in the U.S. and our strong collaborationwith content partners such as Sony-BMG, we are able to better supplythe growing demand for rich mobile content in North America. MyPengonot only offers personalization content such as ringtones andwallpapers, but also in a later release this spring, java games,streaming video, short movies and full track downloads."

Frans van Hulle, Managing Director, 2waytraffic Mobile USA, adds:

"We see the U.S. as a strong, growing market. Thanks to the hard workof industry associations such as the Mobile Marketing Association (MMA)and improved regulations, the future of our industry is bright."

My Pengo.com was initially launched in the UK on January 31, 2008,where it has already made a successful release with the firstindications showing very high conversion rates. Roll out for theservice is planned in over 22 countries worldwide within the next sixmonths. [FierceWireless]

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