Mobile Social Network Growth Ahead

• Posted: Sunday, March 02, 2008
• |
• Author: pradhana
• |
• Filed under: Mobile Services, Mobile Social Network, MySpace, Online Services, Social Network

Does audience growth foretell a global mass market?

The number of consumers worldwide using their mobile phones to access social networks will more than triple from 2010 to 2012, according to Pyramid Research's "Social Networking Goes Mobile" report.

Mobile social networking has been hit-and-miss in the US so far. Mobile carrier Helio positioned itself in part as the best network for MySpace users—or at least one of the first. On the verge of bankruptcy, the company got a reprieve last year thanks to a sizable investment by South Korean carrier SK Telecom.

Despite that high-profile stumble, AT&T continues to offer a paid version of MySpace Mobile, while MySpace itself offers a free mobile version of the site.

The demand for these services, while not necessarily universal, is strong among some specific geographic and demographic groups.

Mobile social networking demand is high among UK mobile users, more than one-quarter of whom said they desired the service, according to a January 2008 Webcredible study. That was second only to their desire for mobile e-mail.

Read more - eMarketer

• Permalink
• RSS 2.0
• 
• 
• 
• 
•