Let the Video Game Ads Begin!

• Posted: Thursday, March 06, 2008
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• Author: pradhana
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• Filed under: Internet Advertising, Mobile Services

Pow! Bam! Whap! Watch out! Here comes a hot new ad space!

Video-game advertising comprises a number of different segments, and they are all seeing plenty of action.

Overall, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

In-game advertising spending is buoyed by a vibrant video game industry that is enjoying unprecedented growth. eMarketer projects that video game software and hardware sales will increase to $21 billion in 2012.

”At a time when other sectors of the digital entertainment industry are struggling with lagging sales and rampant piracy, the US video game business is booming,” says Paul Verna, eMarketer Senior Analyst and author of the new report, Video Game Advertising report.

As evidence of the vitality of the game industry, an average of nine games were sold every second of every day in 2007, according to the Entertainment Software Association (ESA).

Read more - eMarketer

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