Kids Train for E-Commerce

• Posted: Thursday, March 06, 2008
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• Author: pradhana
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• Filed under: Digital Content, e-Commerce, Online Services

Debit cards before drivers' licenses?

Get ready for the next generation of online buyers. Kids are shopping online, downloading digital files and making their product opinions known. This activity, which doesn't always involve an actual purchase, serves as training for kids to make purchases once they have the means.

About 13% of US children surveyed for MediaMark's "2007 American Kids Study" said that they shopped online during the past 30 days.

Children ages 2 to 14 surveyed for NPD Group's "Kids and Digital Content" report downloaded a range of online content in October 2007. Online video clips and music videos led the list, but kids in the survey also downloaded music, games and ringtones.

Read more - eMarketer

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