Forecast: Messaging to Grow to $212B by 2013

• Posted: Sunday, March 30, 2008
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• Author: pradhana
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• Filed under: Instant Messaging, Market Survey, Mobile Services, Mobile Social Network

Increasing SMS adoption in the Americas, mobile email growth in developed regions, accelerating subscriber numbers in Asia-Pacific and worldwide interest in social networking are all contributing to a booming mobile messaging market according to ABI Research, which forecasts messaging revenues will grow to $212 billion by 2013.

A new ABI study says that despite the presence of different, region-specific drivers, messaging is driven across the board by its ability to provide timely, cost-effective, customer-specific communication and information services, further buoyed by future upgrades including new input and access capabilities as well as integration across mobile and fixed-line platforms.

"Innovation in messaging input, including touch screens, voice-to-text, and advanced keyboard designs, makes initiating a mobile message very easy," said ABI principal analyst Dan Shey in a prepared statement. "By combining input options with greater ease of communicating across mobile and fixed platforms regardless of messaging service, messaging providers serve customers' needs very well in both the consumer and business domains." [FierceMobileContent]

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