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Forecast: 2.6B Mobile Tickets Delivered by 2011

More than 2.6 billion mobile ticket transactions totaling almost $87 billion will be delivered to 208 million mobile users by 2011, according to a new report released by market analysis firm Juniper Research.

According to Juniper, mobile ticketing is primed for major growth in the next several years, with operator trials now evolving into commercial services; the report says ticket issuers like Ticketmaster, British Airways and Tickets.com are seizing on benefits including reduced cost, more effective security against fraud and an improved environmental footprint thanks to a reduction in paper. This is coupled with the involvement of the key operators and technology providers such as O2, NTT, DoCoMo, Vodafone, Nokia and Samsung.

Juniper adds that mobile barcode technology will be complemented by the emergence of Near Field Communications (NFC) tech, particularly within the transportation ticketing sector, and predicts NFC will start to gain traction in 2009.

Juniper Research illustrates the current and near-future status of mobile ticketing with analysis and interviews from representatives of some of the leading organisations in the growing mobile ticket industry.

Key findings from the report include:

  • Savings for the airline industry of $500 million each year by migrating to mobile boarding passes
  • A total of almost $87 billion worth of mobile ticketing transactions by 2011
  • NFC will start to create traction from 2009 onwards.
The report summarised that 2007 had been an important and groundbreaking year for the sector with trials and commercial deployments expected to continue throughout 2008 and beyond. [FierceWireless]

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