Don't Click This Ad

• Posted: Monday, March 03, 2008
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• Author: pradhana
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• Filed under: Brand and Branding, Internet Advertising, Market Survey

Some consumers are click farms unto themselves.

Brand marketers measuring their display ad performance might not want to rely very heavily on click-through.

Most display ad clicks come from a very small group of consumers, according to “Natural Born Clickers,” a report by Starcom USA, Tacoda and comScore.

The heavy clickers surveyed represented just 6% of the online population, but made one-half of all display ad clicks.

Heavy clickers' demographics were also very different from those of most Internet users. On average, heavy clickers were 25 to 44 years old, with annual household incomes under $40,000. They were online four times as much as non-clickers, but were not big spenders.

Read more - eMarketer

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