Rise in Some Marketing Budgets, Ad Spending

• Posted: Thursday, February 14, 2008
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• Author: pradhana
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• Filed under: Ad Spending, Marketing, Online Services

2008 won't be all doom and gloom.

Many marketers think 2008 will be a year for subdued spending. But this is unlikely to be the year that companies cease promoting their products altogether.

“Investment in marketing, specifically online marketing, be it outsourced to agencies or in-house, continues to grow with only 7% of our respondents citing no planned resource increase," said David Eldridge, CEO of marketing software maker Alterian said.

Mr. Eldridge was commenting on the company's "2007 Annual Survey Results Brief," which collected responses from marketers based mainly in North America.

Besides the generally positive outlook for 2008, more responding marketers said they had online marketing budgets of $1 million or more in 2007 compared with those who said so in 2006.

Read more - eMarketer

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