Reuters Links Up With Nokia Ad Business For Mobile Ads
Reuters has announced that it has chosen Nokia Ad Business to provide mobile advertising solutions. Nokia’s media sales team will sell advertising space on Reuters’ UK mobile site as well as offering additional solutions such as branded mobile websites for Reuters’ advertisers.
“We are delighted to announce this new partnership with Nokia and believe it will greatly extend the breadth of our advertising reach within the mobile arena,” said Tim Faircliff, General Manager for Consumer Media, UK & EMEA at Reuters.
“Working with Nokia offers us access to premium global audiences through its advertising network and will offer broader opportunities to our existing media sales team.”
“We are pleased to work with blue chip publishers, like Reuters” said Mike Baker, VP and Head of Nokia Ad Business Unit.
Our advertising clients trust their mobile advertising to Nokia because they are looking for brand-safe opportunities to reach consumers on quality mobile properties, such as Reuters.”
Nokia Ad Business offers advertisers the reach of over 100 million mobile consumers and delivers mobile advertising across multiple formats, including mobile Web display advertising, SMS, MMS, in-application, and video. [MobiAdNews]
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