The New European Internet Hot Spots

• Posted: Saturday, February 16, 2008
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• Author: pradhana
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• Filed under: Market Survey

By Ben Macklin and Karin von Abrams, Senior Analysts

Europe is a diverse region comprising 48 countries, 27 of which are in the European Union. The region contains some of the world's Internet usage leaders, such as the Netherlands and Scandinavia, where penetration is around 80% of the population.

In contrast, countries such as Greece, Russia, Poland and Italy lag well behind the European average. But most of these nations are enjoying a surge of Internet growth. Within five years, only Russia will have less than half of its population online.

In terms of sheer size, Germany is the largest Internet market in Europe, followed by Russia and the UK, according to eMarketer’s recent estimates. But “Internet users” means different things to different research firms.

Eurostat, the statistical office of the European Communities, measures Internet users ages 16 to 74. comScore measures Internet users ages 15 and older, while eMarketer measures Internet penetration based on the total population using the Internet at least once per month.

Read more - eMarketer

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