Mobile Search Is Finding Its Way

• Posted: Monday, February 18, 2008
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• Author: pradhana
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• Filed under: Internet, Mobile Services

Everyone knows that online search is huge. Could mobile search match it, maybe even surpass it?

Everyone has been talking about mobile search for years. But now talk is being replaced by action.

The number and variety of searches on mobile phones jumped during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.

”Mobile search providers across the board are reporting sharply increased mobile search traffic,” says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report, Mobile Search: Location, Location, Location.

“The numbers coming from the US, Europe and Asia-Pacific suggest that mobile search traffic is starting to resemble Internet search traffic both in variety and potentially in volume, "Mr. Gauntt said.

That’s saying something.JP Morgan estimates the global market for paid search will approach $60 billion by 2011. Paid search encompasses paid click, paid inclusion, and contextual search advertising in the investment bank’s forecast.

Read more - eMarketer

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