Mobile Ads Take Baby Steps to Reach Consumers

• Posted: Sunday, February 17, 2008
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• Author: pradhana
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• Filed under: Internet Advertising, Mobile Advertising, Online Advertising, Yahoo

By Nicola Leske

Consumers may be receptive to advertisements on their mobile phones in exchange for free calls or content, but operators remain cautious about intruding on the intimate space of a customer's cell phone.

For now, consumers do not have to fear that walking past a supermarket will trigger messages to their mobiles, advertising special offers inside, or have banners burst onto the tiny screen while they check their emails on the go.

"Advertising is not just a straight move from the PC to the mobile phone," Marco Boerries, head of Yahoo's mobile business, said in a keynote speech at the Mobile World Congress in Barcelona.

"We're trying to invent mobile advertising."

Read more - Yahoo! News

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